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6 Elevator Pitch Ideas

Let’s get one thing straight: If you’re connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone. Because that doesn’t work. You sound like a salesperson trying to sell them — which makes the modern […]

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16 REASONS WHY YOU SHOULD BE ADVERTISING ONLINE

We recently broke down the importance of Advertising. The adage “Out of Sight = Out of Mind” Here are 16 Reasons Why YOU Should be Advertising Online Online advertising is fast, flexible, and trackable Drive traffic to your website & increase conversions Increase brand awareness, credibility & trust Reach Reach the Hard-to-Reach Millennial’s Meet your […]

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WHY YOU SHOULD ADVERTISE

I am often asked “What are the advantages to advertising?” or “Why should I advertise?” Some might try to reason by saying: “I don’t need to advertise” or “I’ve never had to advertise”. For some businesses, they have relied heavily on word-of-mouth, and certainly good word-of-mouth is good for business. You might have also heard […]

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The 100 Most Valuable Brands in the World: 2019

As a company, your Brand is the most important thing about you. Its how the world sees and perceives you. To chose you or the competition often comes down to your message, reputation and accessibility. A brand is much more than just a logo and colour scheme. It tells the world: “This is who we […]

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Adobe Color gets awesome new palette-picking tools

Adobe has really been spoiling us over the last few weeks when it comes to colour tools. We’ve only just got over the company’s sneak preview of the Illustrator Recolour feature, and now it’s gone and updated the Adobe Color website to include fantastic new palette-picking tools. If you’ve never used it before, Adobe Color is a Creative […]

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How to Close a Sale: 7 Closing Techniques & Why They Work

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You’re not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing […]

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Adobe teases cool new “Recolour”

Finding the right colours for any piece of design can sometimes be the hardest part of the process. You might have your colour theory completely nailed and the hex codes for your go-to hues committed to memory, but sometimes the perfect palette can elude you. Getting that killer palette can be less painful in Illustrator CC, as you […]

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Helvetica: redesigned for the digital age

Thanks to its clean and straightforward design, Helvetica has become one of the most ubiquitous typefaces on the planet. The Swiss typeface, which was originally created in 1957 by Max Miedinger and Eduard Hoffmann, has been updated various times over the years to make it fit for purpose. And today sees the launch of an […]

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