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Top 5 Web Browsers For 2020

Which is the best web browser for you? For many, its ultimately about preference. However what should you be looking for in a browser? Much like most cell phones these days, on the surface web browsers seem very similar, they let you browse the web. All modern browsers, offer good performance, strong security, a decent […]

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7 Awesome Ways Businesses Can Utilize Excel

Excel is, first and foremost, a business software. But, it’s hard to pin down what that actually means. How is Excel used in business? Is there a definitive, specific list of tasks and processes it’s used for? The variety of the software’s potential applications is so wide that there may only be a handful of […]

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Making Follow-Up Sales Calls in 2020

If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data, 100,000 call attempts, six companies, and 15,000 leads and synthesized findings to bring salespeople scientific answers to age-old questions like “What are the best days to call my prospects?” and “What time should I contact […]

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What is a CMO?

Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating customer-first interactions” […]

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6 Elevator Pitch Ideas

Let’s get one thing straight: If you’re connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone. Because that doesn’t work. You sound like a salesperson trying to sell them — which makes the modern […]

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16 REASONS WHY YOU SHOULD BE ADVERTISING ONLINE

We recently broke down the importance of Advertising. The adage “Out of Sight = Out of Mind” Here are 16 Reasons Why YOU Should be Advertising Online Online advertising is fast, flexible, and trackable Drive traffic to your website & increase conversions Increase brand awareness, credibility & trust Reach Reach the Hard-to-Reach Millennial’s Meet your […]

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WHY YOU SHOULD ADVERTISE

I am often asked “What are the advantages to advertising?” or “Why should I advertise?” Some might try to reason by saying: “I don’t need to advertise” or “I’ve never had to advertise”. For some businesses, they have relied heavily on word-of-mouth, and certainly good word-of-mouth is good for business. You might have also heard […]

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The 100 Most Valuable Brands in the World: 2019

As a company, your Brand is the most important thing about you. Its how the world sees and perceives you. To choose you or the competition often comes down to your message, reputation and accessibility. A brand is much more than just a logo and colour scheme. It tells the world: “This is who we […]

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