As a company, your Brand is the most important thing about you. Its how the world sees and perceives you. To choose you or the competition often comes down to your message, reputation and accessibility.
A brand is much more than just a logo and colour scheme. It tells the world: “This is who we are“. To put it in today’s terms: You want consumers to “swipe right” when it comes to your brand/business.
It takes time to become recognized by the public. It’s often said that you need to repeat the same line 3 times before it becomes memory. So to when trying to enter the mainstream consciousness of consumers, repetition is key to success. This is why advertising plays such a key role in consumers getting to know more about you, your brand and your products.
On the way to becoming an established global brand, companies must fight through fierce competition and rapidly-changing consumer tastes – all to take a bite from the same piece of proverbial pie.
The Top 10
The site HowMuch.net has provided a great info-graphic showcasing the 100 most valuable brands in the world, according to Forbes.
Here are the Top 10 most powerful brands on the list:
| RNK | BRAND | VALUE ($B) | 1-YR VALUE CHANGE | INDUSTRY |
|---|---|---|---|---|
| #1 | Apple | $205.5 | +12% | Technology |
| #2 | $167.7 | +27% | Technology | |
| #3 | Microsoft | $125.3 | +20% | Technology |
| #4 | Amazon | $97.0 | +37% | Technology |
| #5 | $88.9 | -6% | Technology | |
| #6 | Coca-Cola | $59.2 | +3% | Beverages |
| #7 | Samsung | $53.1 | +11% | Technology |
| #8 | Disney | $52.2 | +10% | Leisure |
| #9 | Toyota | $44.6 | +0% | Automotive |
| #10 | McDonald’s | $43.8 | +6% | Restaurants |
Note that this list is ordered by brand value, a measure that tries to calculate each brand’s contribution in financial terms to the parent company. You can see that full methodology here.
Tech Continues to Rule in 2019
Once again, technology dominates the list of the 100 most valuable brands in 2019 – this time, with six of the top seven entries.
Most of these brands saw a double-digit growth in value from the previous year, including Apple (12%), Google (27%), Amazon (37%), Microsoft (20%), and Samsung (11%).
Here is a look at how each industry is broken down on the list:
| INDUSTRY | # OF BRANDS | BRAND VALUE ($B) |
|---|---|---|
| Technology | 20 | $957.6 |
| Financial Services | 13 | $198.1 |
| Automotive | 11 | $208.9 |
| Consumer Goods | 10 | $123.8 |
| Retail | 8 | $133.0 |
| Luxury | 6 | $124.1 |
| Beverages | 4 | $49.3 |
| Diversified | 4 | $56.8 |
| Alcohol | 3 | $69.8 |
| Apparel | 3 | $34.7 |
| Business Services | 3 | $33.5 |
| Restaurants | 3 | $73.0 |
| Telecom | 3 | $24.3 |
| Heavy Equipment | 2 | $36.7 |
| Leisure | 2 | $19.8 |
| Media | 2 | $34.8 |
| Transportation | 2 | $41.1 |
| Tobacco | 1 | $12.6 |
| Total | 100 | $2,231.9 |
Technology brands make up 20% of the list in terms of the number of entries – and an incredible 43% of the list’s cumulative valuation.
In total, technology brands combined for $957.6 billion in value. Even when including Facebook’s recent drop, this is an impressive 9.7% increase on last year’s numbers
To learn more about Branding, Marketing or for a free Advertising quote, please contact us at info@legendarygroup.co
