Category Archive: 'marketing'
Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) is a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. What is CAN-SPAM? CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that […]
Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. So, what makes a good subject line? What makes a good email subject line? The best email subject lines are creative, compelling, […]
In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which went into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights […]