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Category Archive: 'marketing'

99 Marketing Terms You Should Know

We here at Legendary thought it was time to create a blog post that could serve as a holistic marketing glossary — one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We hope you can bookmark this post and come […]

15 Quotes About Social Media to Help Inspire Your Marketing Strategy

With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of growing up. Despite its perpetual evolution, though, social media will always have one constant — people. So if you […]

What is CAN-SPAM?

Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) is a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. What is CAN-SPAM? CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that […]

Email Subject Lines That Get Prospects to Open, Read, and Respond

Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. So, what makes a good subject line? What makes a good email subject line? The best email subject lines are creative, compelling, […]

A Guide to the Canadian Anti-Spam Legislation (CASL)

In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which went into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights […]