Do you have to be a large enterprise like Google or Coke to utilize branding? Absolutely not.
Today, businesses of any size are realizing the importance of branding. And, that’s also the case for individuals who are looking to expand their business and reputation.
Whether you’re a recent college graduate, freelancer, or working professional, personal branding defines who you are in the workforce. It’s a lifelong process that will require frequent maintenance and growth, but it’s essential if you want to stand out from the crowd.
Here are some essential do’s and don’ts when building your personal brand
Tell a story
Be personal and passionate
Use vivid of language
Always be consistent
Associate yourself with strong brands
Fall back to your positioning statement when in doubt
Do your homework and conduct your research
Ever refer to yourself as brand
Steal someone else’s brand values; create your own
Forget to engage your audience; it’s just not about you
Become a broken record with your position statement