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I am often asked “What are the advantages to advertising?” or “Why should I advertise?” Some might try to reason by saying: “I don’t need to advertise” or “I’ve never had to advertise”. For some businesses, they have relied heavily on word-of-mouth, and certainly good word-of-mouth is good for business. You might have also heard […]

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The 100 Most Valuable Brands in the World: 2019

As a company, your Brand is the most important thing about you. Its how the world sees and perceives you. To choose you or the competition often comes down to your message, reputation and accessibility. A brand is much more than just a logo and colour scheme. It tells the world: “This is who we […]

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