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I am often asked “What are the advantages to advertising?” or “Why should I advertise?” Some might try to reason by saying: “I don’t need to advertise” or “I’ve never had to advertise”. For some businesses, they have relied heavily on word-of-mouth, and certainly good word-of-mouth is good for business. You might have also heard […]

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The Do’s and Don’ts of Personal Branding

Do you have to be a large enterprise like Google or Coke to utilize branding? Absolutely not. Today, businesses of any size are realizing the importance of branding. And, that’s also the case for individuals who are looking to expand their business and reputation. Whether you’re a recent college graduate, freelancer, or working professional, personal […]

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