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What is a CMO?

Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating customer-first interactions” […]

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16 REASONS WHY YOU SHOULD BE ADVERTISING ONLINE

We recently broke down the importance of Advertising. The adage “Out of Sight = Out of Mind” Here are 16 Reasons Why YOU Should be Advertising Online Online advertising is fast, flexible, and trackable Drive traffic to your website & increase conversions Increase brand awareness, credibility & trust Reach Reach the Hard-to-Reach Millennial’s Meet your […]

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WHY YOU SHOULD ADVERTISE

I am often asked “What are the advantages to advertising?” or “Why should I advertise?” Some might try to reason by saying: “I don’t need to advertise” or “I’ve never had to advertise”. For some businesses, they have relied heavily on word-of-mouth, and certainly good word-of-mouth is good for business. You might have also heard […]

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The Best Time to Post on LinkedIn in 2019

With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand. After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories […]

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What is CAN-SPAM?

Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) is a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. What is CAN-SPAM? CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that […]

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