If you are a sports fan like me, numbers or stats mean everything! Even if you don’t follow sports, as a fellow marketer —sometimes, you just need the numbers. Social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before […]
Whether you interact daily with your company’s CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company’s success. In fact, a quick LinkedIn search of “Chief Marketing Officer” results in people with bios ranging from “creating customer-first interactions” […]
We recently broke down the importance of Advertising. The adage “Out of Sight = Out of Mind” Here are 16 Reasons Why YOU Should be Advertising Online Online advertising is fast, flexible, and trackable Drive traffic to your website & increase conversions Increase brand awareness, credibility & trust Reach Reach the Hard-to-Reach Millennial’s Meet your […]
I am often asked “What are the advantages to advertising?” or “Why should I advertise?” Some might try to reason by saying: “I don’t need to advertise” or “I’ve never had to advertise”. For some businesses, they have relied heavily on word-of-mouth, and certainly good word-of-mouth is good for business. You might have also heard […]
We here at Legendary thought it was time to create a blog post that could serve as a holistic marketing glossary — one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We hope you can bookmark this post and come […]
With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand. After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories […]
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of growing up. Despite its perpetual evolution, though, social media will always have one constant — people. So if you […]
Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) is a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. What is CAN-SPAM? CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that […]
Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. So, what makes a good subject line? What makes a good email subject line? The best email subject lines are creative, compelling, […]
In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which went into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights […]
