Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You’re not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing […]
Finding the right colours for any piece of design can sometimes be the hardest part of the process. You might have your colour theory completely nailed and the hex codes for your go-to hues committed to memory, but sometimes the perfect palette can elude you. Getting that killer palette can be less painful in Illustrator CC, as you […]
Thanks to its clean and straightforward design, Helvetica has become one of the most ubiquitous typefaces on the planet. The Swiss typeface, which was originally created in 1957 by Max Miedinger and Eduard Hoffmann, has been updated various times over the years to make it fit for purpose. And today sees the launch of an […]
We here at Legendary thought it was time to create a blog post that could serve as a holistic marketing glossary — one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. We hope you can bookmark this post and come […]
With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand. After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending stories […]
8 MIN READ Down to the last few days of the quarter and have that one prospect who just won’t close? It’s easy to start panicking and — like the Hulk — turn into a pushy salesperson. But there’s a better, less green, and more successful way to proceed. Instead of hounding your prospect with […]
Sales qualification is a game of questions. Unless you ask the right questions, you won’t uncover the right needs. Unless you ask the right questions, you won’t understand the right problems to solve. But there’s an art to asking sales questions. Which is why we’d like to share these tips for asking more effective sales […]
With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your marketing strategy to the channel than it was acclimating to the awkwardness of growing up. Despite its perpetual evolution, though, social media will always have one constant — people. So if you […]
Heading into a closing conversation with a prospect is always nerve-wracking. No matter how impressed they seemed during your demo or how enthusiastic your champion is, there’s always a chance you’ll lose to the competition, they’ll decide to postpone their decision until next quarter, or they’ll ask for a price you can’t deliver. A “yes” […]
Do you struggle to get prospects to open your emails? For some people, writing clever, witty, clickable subject lines can be a challenge — and that’s where subject line tester tools can come in. Check for spam triggers, get suggestions for making your subject lines more emotive, and get an overall grade on how clickable […]
