If you’re in sales, you’ve likely seen the 2011 “Lead Response Management Study.” It analyzed three year’s worth of data, 100,000 call attempts, six companies, and 15,000 leads and synthesized findings to bring salespeople scientific answers to age-old questions like “What are the best days to call my prospects?” and “What time should I contact […]
8 MIN READ Down to the last few days of the quarter and have that one prospect who just won’t close? It’s easy to start panicking and — like the Hulk — turn into a pushy salesperson. But there’s a better, less green, and more successful way to proceed. Instead of hounding your prospect with […]
Do you struggle to get prospects to open your emails? For some people, writing clever, witty, clickable subject lines can be a challenge — and that’s where subject line tester tools can come in. Check for spam triggers, get suggestions for making your subject lines more emotive, and get an overall grade on how clickable […]
With active email accounts expected to hit 5.6 billion by the end of 2019, it’s no wonder email is the one sales and marketing trend that just won’t go away. However there’s so much noise in our inboxes today. How do you stand out? For starters, avoid making these 13 mistakes guaranteed to send you […]
Your prospects’ and colleagues’ email inboxes are inundated with ordinary subject lines all day, every day. “Hope you’re doing well,” “Just checking in,” and “Wanted to follow up” fill their screens faster than Gary Vee drops the F-bomb. Thirty-five percent of email recipients report opening emails based on the subject line alone. And headline experts at CoSchedule recommend […]
Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. So, what makes a good subject line? What makes a good email subject line? The best email subject lines are creative, compelling, […]
Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. I don’t know about you, but I never stroll over without a detailed plan of what I’ll say and how I’ll say it. After all, people form a first impression of […]
In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which went into effect July 1, 2014. CASL is more demanding than the U.S. anti-spam law, “CAN-SPAM” — it’s actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights […]
Sales emails: Easy to send, difficult to perfect. Professionals receive an average of 94 business-related emails a day, according to the Radicati Group’s 2018 Email Statistics Report. How can yours stand out? Answer: Your subject line.Creative email subject lines act as tantalizing teasers, while boring or generic ones will prompt prospects to send your messages straight […]
